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This site states the following, "What makes us a credible player in the industry." We noticed that the web page stated " From Research, Assessment, Planning, Procurement, Delivery, Installation, we provide end to end solutions for all your IT and Sales requirements." It also stated " By studying your business requirements and recommending only the equipmentconfiguration that you really need, we help you save cost. We believe in simplicity and hassle-free business operations. Our focus is always on quality, reliability and we find the most effective solutions." The header had Cisco partners in Dubai as the highest ranking keyword. It was followed by Cisco Supplier in Dubai, Cisco Routers in Dubai, and System integrator in Dubai which isn't as ranked as highly as Cisco partners in Dubai. The next words the site uses is CCTV companies in Dubai. System integrator in Dubai was also included and could not be understood by search crawlers.